marketing

Self-Publishing for ELT Professionals course (so far)

I’m taking this training course on self-publishing through ITDI.pro. It’s four weeks long, and we’re going into the final week of input. It’s not necessarily close to the end though. I’d imagine they’ll be plenty to discuss in the forum over the coming month at least.

In Week 1, our trainer Dorothy Zemach shared a good overview of publishing in ELT. She explained how/where self-publishing fits in and why we might choose to self-publish. To join this course you must have an idea for a self-published book in mind, and preferably have some content that is ‘ready’ to edit and play around with. Our homework for this week was to share an overview of our project, discussing target audience, purpose, progress and so on.

In Week 2 we learnt loads about the different tools you can use to create epubs, and where you might upload your book for sale. Dorothy did a live demo of some tools. One particular tool called Draft2Digital looked really cool! I opted to use that to make my own content into an ebook. We spoke a bit about formatting too. The homework was to share our work for commenting (which was pretty scary). Lots of useful comments from participants!

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Lesson idea: Viral videos

This was a context builder for a sequence of lessons on viral videos, viral ad campaigns, viral marketing, etc. It’s similar to the idea I shared for introducing recipes. Anyway, used this with B1+ teens, worked well.

Task 1

Find loads of links to (good) viral videos. Our focus was on viral marketing, so I chose lots of ads. Create a QR code for each vid and add these onto a handout in a table like this one:

I gave students this instruction: (more…)