Geoff was ready to change coursebooks for the better. He just didn’t know exactly where to start. He sought advice from Siri. ‘Hey Siri’ ‘Mmmm hmmm’ ‘Find a list of the most common criticisms of ELT coursebooks’ ‘You’ll have to… Read More ›
Crusader
Crusader of ELT Materials Writing: Part 4
Geoff felt guilty about using ChatGPT to create his first drafts. It was the start of the project and he should be full of his own ideas. ‘I can fall back on AI tools once the publisher has stifled my… Read More ›
Crusader of ELT Materials Writing: Part 3
Geoff was about halfway to the Tower of Hidden Commitments when he came across the commissioning editor again. He was tending to a vegetable patch in an allotment opposite his detached house in suburbia. ‘Hello there, Geoff! How are your… Read More ›
Crusader of ELT Materials Writing: Part 2
Geoff walked through the woods in search of the Tentacles of Target Markets. ‘This is a lot of effort’, Geoff muttered to himself, ‘an updated brief from the publisher would have sufficed.’ Then he remembered the first rule of brief… Read More ›
Crusader of ELT Materials Writing: Part 1
‘Right,’ exclaimed Geoff, ‘it’s time for another project with the Big Four’. He gave his kids a big hug – he was unlikely to spend quality time with them for a while. He apologized in advance to his wife for… Read More ›
ELT Planning 