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Trends in the ELT materials market (?)

I don’t know what the trends are. No facts here. Just my opinion. I’m interested – do you agree/disagree/take offence/think these are pointlessly general statements/etc? Please comment!

  1. Key markets for most publishers seem to be China, Mexico, Turkey and Brazil.
  2. In most cases, print still rules…
  3. … apart from in China, where everyone is obsessed with adapting coursebooks for a ‘virtual market’.
  4. Primary publishers don’t seem to fully trust a CLIL-based approach (to be highly profitable, I mean). They like to cater for more traditional (grammar/typical vocab) approaches in their range too, and the success of CLIL-based resources hinges on teacher training, which may mean more investment for publishers.

Wait. Just thinking more about that last point… (more…)